In 2000, Gerard Bru sold his business and planted vineyards on the foothills of the Cevennes, an area he knew well because as a little boy he spent his youth there hunting and working with his grandfather in local vineyards. There was not a single vine in the soil until Bru planted one but he was convinced that the terroir, covered in olive tress and wild herbs, would be conducive to spectacular wines.
Today, Château Puech-Haut occupies 170 hectares including 100 hectares of vines in Saint-Drézéry, a small village 15 km northeast of Montpellier, in the foothills of the Cevennes and belongs to the AOC Coteause du Langedoc. In Provence, a "Puech" means a small hill (or mountain), a "Puech-Haut" is a hill higher than the others. This position, “on a hill higher than the others”, is conducive to exceptional drainage for the vineyards. The clay and limestone soil is composed of boulders brought by the Rhône in the Quaternary and its plots reside on hillsides protected from excessive temperatures by the nearby Mediterranean Sea and winds including the Mistral, the north wine pervasive in the region.